Creative GenerationVerified
Reviewed and published by trentmaziarz, April 21, 2026. Discovered and drafted by our automated research pipeline.
Louis Vuitton integrated a generative AI and product digitization pipeline, developed with startups Rigsters and OKCC, that transforms physical products into photorealistic 3D digital assets used for e-commerce, marketing, and digital experiences. This in-house model was showcased at VivaTech 2025.
Details
Louis Vuitton partnered with Rigsters, which provides 3D photogrammetry-based product digitization, and OKCC, which applies generative AI to enhance 3D assets with backgrounds and virtual model applications. The combined system enables the production of a wide range of digital assets from a single physical product scan. LVMH confirmed this collaboration on its official website and at the VivaTech 2025 showcase, describing it as enhancing production efficiency and accelerating time-to-market.
Products affected
Louis Vuitton e-commerce and digital marketing
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Louis Vuitton: Louis Vuitton integrated a generative AI and product digitization pipeline, developed with startups Rigsters and OKCC, that transforms physical products into photorealistic 3D digital assets used for e-commerce, marketing, and digital experiences. This in-house model was showcased at VivaTech 2025 (data as of 2026-04-21) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/85937d56-3657-425a-b585-04c240018f41. Accessed September 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/85937d56-3657-425a-b585-04c240018f41
- Data as of
- April 21, 2026
- Last verified
- Not recorded
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