Luma AI integrated its Ray video generation models into Adobe Firefly, making them available to Adobe's global user base for text-to-video and video editing within Firefly's web app, mobile app, and Firefly Boards. Ray2 launched in Firefly in June 2025, followed by Ray3 in September 2025.

Adobe integrated Luma's Ray2 model into the Firefly platform starting June 2025, and Ray3 (including the updated Ray3.14) followed in September 2025, with Adobe receiving exclusive external access to Ray3 for an initial period. Users with free or paid Adobe Firefly accounts can select Luma AI's models from a dropdown menu in the Generate Video, Edit Video, and Firefly Boards modules. Commercially created content via Ray3 in Firefly is covered for global commercial use. Videos generated through Firefly include Content Credentials disclosing which AI model was used.