Productivity AutomationVerified
Reviewed and published by trentmaziarz, April 21, 2026. Discovered and drafted by our automated research pipeline.
LVMH deployed MaIA, a company-wide AI assistant built on Google Gemini, Imagen, and OpenAI's GPT models, which handles over 2 million internal requests per month from approximately 40,000 employees across its 75 brands. The tool helps staff with tasks such as document translation, summarizing reports, drafting emails, and supporting e-commerce teams.
Details
MaIA was launched in early 2024 and is built using a combination of Google Gemini, Imagen, and OpenAI's GPT models. It operates across HR, finance, legal, and retail functions, enabling employees to perform enterprise search, document analysis, content translation, and mock-up generation. LVMH's Group IT and Technology Director Franck Le Moal confirmed the tool in a June 2025 interview with The Wall Street Journal, and LVMH's own tech site describes the tool's function across departments.
Products affected
MaIA
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). LVMH: LVMH deployed MaIA, a company-wide AI assistant built on Google Gemini, Imagen, and OpenAI's GPT models, which handles over 2 million internal requests per month from approximately 40,000 employees across its 75 brands. The tool helps staff with tasks such as document translation, summarizing reports, drafting emails, and supporting e-commerce teams (data as of 2026-04-21) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/28dadade-ee88-4b77-ad3c-a125f289d0e4. Accessed September 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/28dadade-ee88-4b77-ad3c-a125f289d0e4
- Data as of
- April 21, 2026
- Last verified
- April 21, 2026
Other practices by LVMH
RecommendationLVMH offers AI tools to sales advisors at brands including Tiffany & Co., Louis Vuitton, and Sephora that surface each customer's interaction history, product preferences, and purchase behavior to help advisors craft personalized communications and product recommendations. The AI assists the advisor; it does not replace them.Creative GenLVMH uses generative AI tools to help its design and marketing teams create mood boards for creative inspiration and generate copy for e-commerce product pages and marketing campaigns. Human designers and marketers remain in the creative lead, with AI providing initial ideas and drafts.Data AnalysisLVMH uses predictive AI across its 75 brands to forecast demand, anticipate supply chain disruptions, and adjust product prices in real time based on currency fluctuations and market conditions. This system was built in partnership with Google Cloud over approximately four years and serves the entire group.
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