LVMH offers AI tools to sales advisors at brands including Tiffany & Co., Louis Vuitton, and Sephora that surface each customer's interaction history, product preferences, and purchase behavior to help advisors craft personalized communications and product recommendations. The AI assists the advisor; it does not replace them.

Sales advisors receive AI-generated summaries of past client interactions, product affinities, and offer history, enabling more tailored outreach. At Tiffany & Co., a client outreach AI agent has been deployed to assist advisors. At Celine, a retail AI agent answers complex product queries from associates. LVMH's Group IT Director Franck Le Moal confirmed these uses in a June 2025 WWD interview, specifying that agents are currently used for internal purposes only. Dior also partners with startup Kahoona to deliver real-time predictive audience segmentation for anonymous visitors on Dior.com.