MEDVi and its affiliate marketers used AI image generation to create fake doctor personas — complete with fabricated names, credentials, and profile photos — and ran thousands of paid ads on Facebook under those false identities. As of April 2026, more than 5,000 active MEDVi ad campaigns had been identified running under these fictitious physician accounts. None of the fake doctor pages included the legally required disclosures.

Investigators found more than 800 Facebook pages posing as individual physicians, with profile photos carrying telltale signs of AI generation including Gemini watermarks and garbled text. Named fabricated accounts included "Dr. Amelia Rhodes" (using a Johns Hopkins Hospital image — no such person exists in Maryland's physician registry), "Dr. Spencer Langford MD" (tied to a clothing store page in the Republic of Congo), and "Professor Albust Dongledore." After Business Insider contacted MEDVi's founder, the active ad count dropped from 5,000+ to approximately 2,800. MEDVi's own website carries a disclaimer stating that individuals in ads "may be actors or AI portraying doctors," but investigators confirmed none of the fake doctor pages displayed this disclosure at the time of review.