MEDVi produced AI-generated video testimonials for use in paid advertising campaigns, using the AI video generation tool Runway. Multiple fake doctor personas used identical scripts across different videos, suggesting the content was produced at scale using automated tools rather than filmed with real people.

An April 2026 investigation found that MEDVi's ad library included AI-generated video testimonials that recycled word-for-word identical scripts across multiple fabricated physician personas. One documented ad showed a woman injecting herself and looking in a mirror, with overlaid text claiming patients could receive a prescription in five minutes and that MEDVi had a "99% approval rate." MEDVi's founder confirmed to the New York Times that he used Runway — a commercial AI video generation platform — to produce video content for advertising. The use of identical scripts across different fake identities is consistent with AI-assisted bulk content production rather than individually recorded testimonials.