Creative GenerationConsumer Facing
Reviewed and published by trentmaziarz, April 8, 2026. Discovered and drafted by our automated research pipeline.
MEDVi produced AI-generated video testimonials for use in paid advertising campaigns, using the AI video generation tool Runway. Multiple fake doctor personas used identical scripts across different videos, suggesting the content was produced at scale using automated tools rather than filmed with real people.
Details
An April 2026 investigation found that MEDVi's ad library included AI-generated video testimonials that recycled word-for-word identical scripts across multiple fabricated physician personas. One documented ad showed a woman injecting herself and looking in a mirror, with overlaid text claiming patients could receive a prescription in five minutes and that MEDVi had a "99% approval rate." MEDVi's founder confirmed to the New York Times that he used Runway — a commercial AI video generation platform — to produce video content for advertising. The use of identical scripts across different fake identities is consistent with AI-assisted bulk content production rather than individually recorded testimonials.
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Sources & Evidence
News Article
Other practices by MEDVi
ProductivityMEDVi used AI tools to replace nearly every business function that a company of its size would normally staff humans to perform — including writing all software code, designing the website, generating marketing content, running analytics, and handling customer communications. This allowed two people to launch and operate a company that reported $401 million in 2025 revenue.Customer SvcMEDVi deployed an AI chatbot to handle all customer service for a claimed patient base of 500,000+ people — a function performed by zero dedicated human support staff. The chatbot was documented giving patients incorrect drug prices and inventing product lines that MEDVi does not offer. When patients demanded a human, calls were forwarded to the founder's personal phone.Creative GenMEDVi used a suite of generative AI tools to create nearly all of its website content, including page copy, product images, and marketing visuals. The company's own website acknowledges that text, images, and other media on the site "may be generated or enhanced using artificial intelligence technologies." This approach allowed one person to build and launch the entire website in roughly two months starting in 2024.
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