Creative GenerationConsumer FacingVerified
Reviewed and published by trentmaziarz, April 8, 2026. Discovered and drafted by our automated research pipeline.
MEDVi used a suite of generative AI tools to create nearly all of its website content, including page copy, product images, and marketing visuals. The company's own website acknowledges that text, images, and other media on the site "may be generated or enhanced using artificial intelligence technologies." This approach allowed one person to build and launch the entire website in roughly two months starting in 2024.
Details
Founder Matthew Gallagher used ChatGPT, Claude, and Grok to write website copy and generate software code; MidJourney and Runway to produce images and video; and ElevenLabs to create AI-generated voice content. Investigators documented AI-generated pharmaceutical imagery — including an Ozempic box with garbled text reading "O)zenpic" and "solutån for injection" — used in ads. The site also featured a scrolling row of media logos (New York Times, Bloomberg, Forbes) presented in a way that implied editorial coverage, when MEDVi had only placed paid advertisements on those platforms. MEDVi's website disclaimer, which was added after the first investigative report in May 2025, states that no representation is made about the accuracy or reliability of AI-generated content.
Products affected
All MEDVi productshome.medvi.org website
Sources & Evidence
Company Disclosure
News Article
Other practices by MEDVi
ProductivityMEDVi used AI tools to replace nearly every business function that a company of its size would normally staff humans to perform — including writing all software code, designing the website, generating marketing content, running analytics, and handling customer communications. This allowed two people to launch and operate a company that reported $401 million in 2025 revenue.Customer SvcMEDVi deployed an AI chatbot to handle all customer service for a claimed patient base of 500,000+ people — a function performed by zero dedicated human support staff. The chatbot was documented giving patients incorrect drug prices and inventing product lines that MEDVi does not offer. When patients demanded a human, calls were forwarded to the founder's personal phone.Creative GenMEDVi produced AI-generated video testimonials for use in paid advertising campaigns, using the AI video generation tool Runway. Multiple fake doctor personas used identical scripts across different videos, suggesting the content was produced at scale using automated tools rather than filmed with real people.
Have evidence about MEDVi's AI practices? Submit a report.
Report a Sighting →