NBCUniversal (Comcast): NBCUniversal deployed an AI-powered real-time cropping system on Peacock that automatically reformats live sports broadcasts from a standard widescreen view to a vertical 9:16 format optimized for mobile phones. The feature debuted in beta for NBA games in spring 2026 within Peacock's Courtside Live experience and uses FOR-A/Nippon TV's AiDi technology. | AI Trace
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NBCUniversal deployed an AI-powered real-time cropping system on Peacock that automatically reformats live sports broadcasts from a standard widescreen view to a vertical 9:16 format optimized for mobile phones. The feature debuted in beta for NBA games in spring 2026 within Peacock's Courtside Live experience and uses FOR-A/Nippon TV's AiDi technology.
Details
The AiDi system is an on-device AI solution that performs automatic 9:16 cropping with auto-tracking, providing real-time player tracking, face tagging, and object recognition without internet connectivity. NBCUniversal integrated this into Courtside Live, which launched during the 2026 NBA All-Star Game. The same workflow was extended to Rinkside Live for the 2026 Winter Olympics and is planned for Visión del Campo for the 2026 FIFA World Cup on Telemundo's Peacock coverage. NBC Sports production team adds score graphics before Peacock encodes and distributes the output.
