Productivity AutomationVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
NBCUniversal deployed an AI-powered real-time cropping system on Peacock that automatically reformats live sports broadcasts from a standard widescreen view to a vertical 9:16 format optimized for mobile phones. The feature debuted in beta for NBA games in spring 2026 within Peacock's Courtside Live experience and uses FOR-A/Nippon TV's AiDi technology.
Details
The AiDi system is an on-device AI solution that performs automatic 9:16 cropping with auto-tracking, providing real-time player tracking, face tagging, and object recognition without internet connectivity. NBCUniversal integrated this into Courtside Live, which launched during the 2026 NBA All-Star Game. The same workflow was extended to Rinkside Live for the 2026 Winter Olympics and is planned for Visión del Campo for the 2026 FIFA World Cup on Telemundo's Peacock coverage. NBC Sports production team adds score graphics before Peacock encodes and distributes the output.
Products affected
PeacockTelemundo
Sources & Evidence
Cite this record
Trace Foundation. (2026). NBCUniversal (Comcast): NBCUniversal deployed an AI-powered real-time cropping system on Peacock that automatically reformats live sports broadcasts from a standard widescreen view to a vertical 9:16 format optimized for mobile phones. The feature debuted in beta for NBA games in spring 2026 within Peacock's Courtside Live experience and uses FOR-A/Nippon TV's AiDi technology (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/8165e7c3-4ef1-4bc9-bf09-e3f513a733bb. Accessed October 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/8165e7c3-4ef1-4bc9-bf09-e3f513a733bb
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by NBCUniversal (Comcast)
OtherNBCUniversal tested deepfake detection technology from startup Reality Defender, stemming from the company's LIFT Labs Generative AI Accelerator in 2023, to explore solutions for protecting its outbound content from AI-generated manipulation in the public space.Data AnalysisNBCUniversal deployed 'Contextual Targeting in Live,' an AI-powered tool that continuously scans live broadcast content in real time and automatically aligns an advertiser's ad creative with the most contextually relevant moments during live programming such as sports. The tool was in beta on video-on-demand content as of December 2025 and is planned to expand to live digital streams in 2026.ProductivityNBCUniversal deployed One Platform Total Audience (OPTA), an AI and machine learning system that automates budget allocation and media planning across its linear TV and streaming inventory. The system, launched in January 2024, creates optimized media plans targeting specific audience segments across NBCUniversal's full portfolio.
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