AI Usage at a Glance
Nov 21, 2024
RecommendationPractice documented: P&G offers parents a consumer-facing application called Pampers My Perfect Fit that asks questions about a baby's weight, height, and diaper fit details and then uses AI to recommend the correct diaper size, achieving 90% accuracy in preventing leaks. P&G confirmed the app on its official blog and it is available in the US, Canada, Europe, and Japan.
Practice DocumentedView practice →Dec 17, 2025
RecommendationNew evidence: How Procter & Gamble Uses AI to Unlock New Insights From Data
Evidence AddedView practice →P&G offers parents a consumer-facing application called Pampers My Perfect Fit that asks questions about a baby's weight, height, and diaper fit details and then uses AI to recommend the correct diaper size, achieving 90% accuracy in preventing leaks. P&G confirmed the app on its official blog and it is available in the US, Canada, Europe, and Japan.
Pampers My Perfect Fit is built using P&G's internal AI Factory platform. Parents opt in by entering their baby's date of birth, weight, height, and current diaper fit details; the AI algorithm processes these inputs and returns a diaper size recommendation. P&G's official blog states the app achieves '90% size accuracy.' The application was cited by MIT Sloan Management Review's December 2025 interview with P&G's VP of Enterprise Data Science as a showcase use case of the AI Factory. A secondary source (WebProNews, January 2026) confirmed rollout in the US, Canada, Europe, and Japan.
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