Pampers

P&G offers parents a consumer-facing application called Pampers My Perfect Fit that asks questions about a baby's weight, height, and diaper fit details and then uses AI to recommend the correct diaper size, achieving 90% accuracy in preventing leaks. P&G confirmed the app on its official blog and it is available in the US, Canada, Europe, and Japan.

Pampers My Perfect Fit is built using P&G's internal AI Factory platform. Parents opt in by entering their baby's date of birth, weight, height, and current diaper fit details; the AI algorithm processes these inputs and returns a diaper size recommendation. P&G's official blog states the app achieves '90% size accuracy.' The application was cited by MIT Sloan Management Review's December 2025 interview with P&G's VP of Enterprise Data Science as a showcase use case of the AI Factory. A secondary source (WebProNews, January 2026) confirmed rollout in the US, Canada, Europe, and Japan.