P&G offers parents a consumer-facing feature called Pampers My Perfect Fit, embedded in the Pampers Club mobile app, that asks parents questions about their baby's weight, height, and diaper fit details and then uses an AI algorithm to recommend the correct diaper size, achieving 90% accuracy in preventing leaks. The tool is available on an opt-in basis in the US, Canada, Germany, France, UK, Spain, and Japan.

Pampers My Perfect Fit is built using P&G's proprietary AI Factory platform, which the company launched around 2021 to standardize and accelerate machine learning model development and deployment. Parents opt in by entering their baby's date of birth, weight, height, and current diaper fit details; the algorithm processes these inputs and returns a recommended diaper size. P&G's CIO confirmed the tool publicly on the P&G official blog, and P&G's VP of Enterprise Data Science cited it as a flagship AI Factory use case in a December 2025 MIT Sloan Management Review interview. A secondary source (Consumer Goods Technology, January 2025) confirmed markets including US, Canada, Germany, France, UK, Spain, and Japan.