P&G deployed an internal generative AI tool called ChatPG that functions as a company-wide productivity assistant for employees across departments, reaching 30,000 users within a short period of its launch and becoming part of standard employee onboarding. ChatPG supports tasks such as drafting, analysis, and information retrieval across the business.

ChatPG is P&G's internally built generative AI platform, designed to be model-agnostic so P&G can switch between underlying AI models as needed. Consumer Goods Technology confirmed in early 2024 reporting that ChatPG had reached 30,000 users across P&G's roughly 107,000-person global workforce and was scaling companywide within two to three months of initial launch. The Mill5 analysis (January 2026, based on MIT Sloan Management Review reporting) lists ChatPG as one of four proprietary internal generative AI platforms P&G operates, alongside askPG, imagePG, and insightsPG. ChatPG serves as a broad productivity tool for employees, not a consumer-facing product.