Pika offers an AI-powered platform that generates short videos from text descriptions, available to registered users on web and mobile. Users type a prompt describing a scene, style, or action, and the AI produces a video clip — no filming or editing skills required.

Pika's core text-to-video feature accepts natural language prompts as input and generates short video clips (up to 10 seconds in 1080p resolution as of Pika 2.2, released February 2025). Users can specify parameters such as frames per second, motion intensity, aspect ratio, and cinematic camera movements within the prompt. The platform operates on a freemium model with four subscription tiers: a free plan with 80 monthly credits, and paid plans at $8, $28, and $76 per month.