When viewers pause or tap the screen while watching on Prime Video, a feature called X-Ray displays information about the actors currently on screen, the music playing, and behind-the-scenes trivia — using a combination of AI and human curation backed by IMDb data.

X-Ray draws on the IMDb database (owned by Amazon since 1998) for structured biographical and filmography data, supplemented by machine learning to identify which actors are visible in a given frame and match them to their IMDb records. A GeekWire investigation confirmed in 2018 that the feature uses "a combination of machine learning and manual work," with Amazon employing catalogue specialists who curate and verify X-Ray information alongside automated systems. The feature is available in more than 200 countries.