Data Analysis
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
P&G offers employees an internal tool called insightsPG that lets workers query the company's business data using plain conversational language, rather than navigating traditional dashboards. The tool was described as relatively new as of late 2025 and is designed to put advanced data analysis capabilities into the hands of a broader range of employees.
Details
InsightsPG functions as a generative AI front-end to P&G's internal business data repositories. P&G CIO Seth Cohen described it in 2025 as enabling employees to 'talk to your data' instead of using static dashboards. According to MIT Sloan Management Review's interview with P&G's VP of Enterprise Data Science Jeff Goldman, the tool is 'transforming how the business interacts with data by putting advanced analytical and reasoning capabilities into the hands of a broader population inside the company.' It replaces or supplements earlier tools called Business Sphere and Decision Cockpits.
Products affected
insightsPG
Sources & Evidence
Cite this record
Trace Foundation. (2026). Procter & Gamble: P&G offers employees an internal tool called insightsPG that lets workers query the company's business data using plain conversational language, rather than navigating traditional dashboards. The tool was described as relatively new as of late 2025 and is designed to put advanced data analysis capabilities into the hands of a broader range of employees (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/13b83336-f6af-4c5d-b46a-c80fbe764f33. Accessed October 2, 2026.
- Stable link
- https://www.aitrace.org/r/practice/13b83336-f6af-4c5d-b46a-c80fbe764f33
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by Procter & Gamble
Data AnalysisP&G uses an internal AI system called the Perfume Development Digital Suite to help its R&D scientists design new fragrances up to five times faster than was previously possible. The system analyzes millions of data points and builds predictive models of what scent profiles consumers will find appealing. P&G's Chief R&D Officer confirmed this practice on P&G's official blog in December 2024.Data AnalysisP&G uses an AI-powered analytics platform built with KNIME and partner phData that automatically integrates data from across its supply chain — covering 5,000 products and 22,000 components — to generate real-time demand forecasts and supply projections, replacing a process that previously required hundreds of hours of manual data work by experts from five divisions.ProductivityP&G deployed an internal suite of generative AI tools — chatPG, askPG, and imagePG — that employees use daily for tasks including drafting text, querying internal documents, and generating and analyzing images for advertising. The suite launched company-wide in late 2023 and had reached more than 30,000 users as of late 2024.
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