Procter & Gamble: P&G offers employees an internal tool called insightsPG that lets workers query the company's business data using plain conversational language, rather than navigating traditional dashboards. The tool was described as relatively new as of late 2025 and is designed to put advanced data analysis capabilities into the hands of a broader range of employees. | AI Trace
Data Analysis
P&G offers employees an internal tool called insightsPG that lets workers query the company's business data using plain conversational language, rather than navigating traditional dashboards. The tool was described as relatively new as of late 2025 and is designed to put advanced data analysis capabilities into the hands of a broader range of employees.
Details
InsightsPG functions as a generative AI front-end to P&G's internal business data repositories. P&G CIO Seth Cohen described it in 2025 as enabling employees to 'talk to your data' instead of using static dashboards. According to MIT Sloan Management Review's interview with P&G's VP of Enterprise Data Science Jeff Goldman, the tool is 'transforming how the business interacts with data by putting advanced analytical and reasoning capabilities into the hands of a broader population inside the company.' It replaces or supplements earlier tools called Business Sphere and Decision Cockpits.
