Redbubble uses AI to automatically analyze and enrich the metadata attached to the more than 60 million designs on its marketplace, reducing the platform's dependence on artist-supplied titles, descriptions, and tags to accurately describe each piece of artwork. This enriched data is then used to improve search relevance and product discovery for shoppers.

Redbubble's CEO Michael Ilczynski publicly described this initiative in February 2023, explaining that the platform's search had historically relied entirely on data provided by artists, which was often inaccurate or incomplete, sometimes deliberately so. Because manual review of 60 million-plus individual designs was not feasible, Redbubble turned to AI to 'objectively enrich the data on every piece of content,' enabling accurate text descriptions to be generated independently of artist input. The enriched metadata feeds both on-site search and off-site marketing channels. This initiative was described as enabling the platform to 'place the right design in front of the right consumer every time.'