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Redbubble expanded its partnership with Rokt, an ecommerce technology company, as announced in October 2023. Rokt's machine learning system analyzes each transaction in real time to determine which post-purchase offers — such as promotions or related products — are most likely to be relevant and engaging for that specific customer. The integration was live across eight regions (US, AU, NZ, CA, UK, FR, DE, and ES) at the time of the announcement. Redbubble reported generating nearly $500,000 in incremental revenue across millions of transactions since launching the partnership.
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