OtherVerified
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
Redken offers a virtual hair color try-on tool on its website and mobile app that lets consumers upload a selfie or use a live camera feed to see how more than 70 professional hair color shades would look on them before visiting a salon. The tool is powered by augmented reality technology from ModiFace, an AI and AR company acquired by parent company L'Oréal in 2018.
Details
The virtual try-on tool is accessible via redken.com and through the Redken Style Station mobile app for salon professionals to use with clients. It uses augmented reality and computer vision to detect and segment the user's hair in real time and overlay selected color shades. ModiFace, which built the underlying technology in collaboration with L'Oréal's Professional Products Division, describes their hair VTO as combining 'superior tracking and realistic shade rendering.' The partnership with Perfect Corp. (YouCam Makeup app) launched in September 2017 also made Redken's 75+ professional shades available through that platform's AR try-on experience.
Products affected
Redken Virtual Hair Color Try-On (redken.com)Redken Style Station AppYouCam Makeup App (via Perfect Corp. partnership)
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Redken: Redken offers a virtual hair color try-on tool on its website and mobile app that lets consumers upload a selfie or use a live camera feed to see how more than 70 professional hair color shades would look on them before visiting a salon. The tool is powered by augmented reality technology from ModiFace, an AI and AR company acquired by parent company L'Oréal in 2018 (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/d61f7599-d33f-4a77-bee1-7d0844f2eb0e. Accessed September 7, 2026.
- Stable link
- https://www.aitrace.org/r/practice/d61f7599-d33f-4a77-bee1-7d0844f2eb0e
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by Redken
ProductivityRedken's parent company L'Oréal uses agentic AI tools to automate content updates and monitor product listing quality for Redken (and other L'Oréal brand) listings on Amazon and Sephora.com, replacing tasks that previously required manual human oversight. This practice was publicly confirmed by L'Oréal's CEO on the company's Q1 2025 earnings call.ProductivityRedken offers the Style Station app to salon professionals, which includes a formula finder tool that takes a stylist's inputs about a client's starting hair level and desired goal level and outputs a recommended Redken hair color formula. The app is available for free on iOS and Android.RecommendationRedken offers an online Hair Quiz on redken.com that uses an algorithm to recommend a personalized hair care routine to shoppers based on their answers about hair type, texture, concerns, and lifestyle goals. Results are delivered in about two minutes and include specific Redken product recommendations.
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