SAG-AFTRA deployed AI protections in its 2025 Interactive Media Agreement, ratified in July 2025, which requires consent and disclosure for AI digital replica use and allows performers to suspend consent for the generation of new AI material during a strike. The agreement ended an 11-month video game strike.

The 2025 Interactive Media Agreement, ratified by 95.04% of members in July 2025, covers voice and body-capture performers working in video games and other interactive media. Key AI provisions include consent and disclosure requirements for any use of a performer's AI digital replica, and a novel 'strike suspension' clause allowing performers to revoke consent for AI generation of new material if they go on strike — preventing AI from being used as a strikebreaker. The agreement was made with major video game companies including Activision, Disney Character Voices, Electronic Arts, Epic Games, Insomniac Games, Take-Two, and WB Games.