Creative GenerationVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
SAG-AFTRA offers its members the option to contribute their voices to the training of a foundational AI voice model being built by Ethovox, under an agreement signed in October 2024 that requires informed consent and provides session fees plus ongoing revenue sharing. The foundational model itself is not user-facing and individual voices will not be identifiable in its output.
Details
Announced in October 2024, the agreement with Ethovox — a voice AI company co-founded by and managed by voice actors — allows SAG-AFTRA members who voluntarily choose to participate to provide voice recordings that Ethovox uses to build a foundational AI voice model. A foundational voice model requires large volumes of voice data and serves as the underlying basis from which digital replicas can later be generated; individual contributors' voices are not identifiable in the model's output. Compensation includes session fees and ongoing revenue sharing for the life of the foundational model. The agreement was approved by SAG-AFTRA's Corporate/Educational & Non-Broadcast Committee and National Executive Committee.
Products affected
Ethovox foundational voice model
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). SAG-AFTRA: SAG-AFTRA offers its members the option to contribute their voices to the training of a foundational AI voice model being built by Ethovox, under an agreement signed in October 2024 that requires informed consent and provides session fees plus ongoing revenue sharing. The foundational model itself is not user-facing and individual voices will not be identifiable in its output (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/67974ea3-cefd-4125-a3e7-2668b5a0ca3c. Accessed October 4, 2026.
- Stable link
- https://www.aitrace.org/r/practice/67974ea3-cefd-4125-a3e7-2668b5a0ca3c
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by SAG-AFTRA
Creative GenSAG-AFTRA deployed AI protections in its Television Animation Agreement, ratified in March 2024, as the first SAG-AFTRA animation voiceover contract to include protections against AI misuse. The agreement requires consent when an AI system is prompted with a performer's name, and mandates notice and bargaining whenever any synthetic voice — not just human character voices — is created via generative AI.Creative GenSAG-AFTRA deployed the Dynamic AI Audio Commercials Waiver in June 2024, setting contract terms for how advertisers may use AI to create personalized, dynamically customized audio ads using digital voice replicas of union members. The waiver is available only to signatories of the SAG-AFTRA Audio Commercials Contract and requires the performer's informed consent at each stage.Creative GenSAG-AFTRA offers its members the option to create and license AI-generated digital replicas of their voices for use in video game development and other interactive media through a partnership agreement with Replica Studios, announced in January 2024. Participation is voluntary and requires the performer's informed consent and minimum scale compensation for each use.
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