SAG-AFTRA deployed contractual rules in its 2023 TV/Theatrical Agreement governing how AI-generated digital replicas and synthetic performers of union members may be created and used in film and television production. Producers must obtain informed consent and pay compensation to any performer whose voice or likeness is digitally replicated, and must notify the union before using wholly AI-generated synthetic performers.

Ratified in December 2023 after a 118-day strike, the 2023 TV/Theatrical Agreement with the Alliance of Motion Picture and Television Producers (AMPTP) defines two categories of AI-generated content: 'Digital Replicas' (AI reproductions of a specific performer's voice or likeness) and 'Synthetic Performers' (wholly AI-generated characters not recognizable as any real performer). Producers are required to give performers at least 48 hours' notice before creating a digital replica, obtain prior written informed consent, and pay the performer for each use. Digital replicas cannot be used to avoid hiring background performers or to circumvent coverage maximums. For synthetic performers, producers must notify SAG-AFTRA and bargain in good faith over compensation. The agreement also adds a definition of 'generative AI' to the Codified Basic Agreement.