Shutterstock has integrated AI editing tools directly into its image library, allowing users to modify, extend, or generate variations of any stock image without needing separate editing software.

Shutterstock launched a creative AI editing suite with six signature capabilities, including Magic Brush (brush-based in-image editing), Variations (alternate versions of any image), and Expand Image (outpainting to broaden the view of a scene). In August 2023, Shutterstock began introducing AI-powered editing capabilities directly on image detail pages, enabling one-click personalization of any of its hundreds of millions of assets. Artists whose original images are edited and then licensed continue to receive royalties.