Through its 2021 acquisition of three AI companies under the Shutterstock.AI subsidiary (Pattern89, Datasine, and Shotzr), Shutterstock offers AI tools that analyze the visual and compositional elements of ad creatives and predict their performance before a campaign goes live.

In July 2021, Shutterstock announced the formation of Shutterstock.AI and the acquisition of Pattern89, Datasine, and Shotzr. Datasine's AI reviews past campaign performance of digital assets and provides recommendations for optimizing their performance; Shotzr uses human responsiveness to imagery for predictive analysis to ensure customers select the right image for social media campaigns that will resonate with audiences. This capability targets brands and marketing agencies seeking to reduce creative risk before launching campaigns. Whether these tools remain actively marketed as distinct products as of 2025–2026 is unclear and may have been folded into other offerings.