In October 2025, Shutterstock launched a formal B2B suite of "AI Services" that go beyond simply licensing content — offering specialized dataset curation, human aesthetic preference labeling (RLHF-style), annotation, and model evaluation pipelines to AI developers building new models.

Shutterstock's AI Services offering, announced at SF Tech Week in October 2025, delivers custom content and insights designed to align AI models with human preferences and creative intent, expanding Shutterstock's role from passive data provider to active partner in model construction and assessment. The suite includes Creative-Expert Preference Data (professional creatives providing rubric-driven aesthetic judgments for RLHF pipelines), Curation & Annotation Services, and Evaluation & Performance Insights benchmarks. Partners listed include NVIDIA, Meta, OpenAI, and Runway.