Sony Music Entertainment announced its first AI investment by leading a $16 million Series A funding round in Vermillio, an AI platform focused on content attribution and IP protection for artists and rights holders. Sony announced the investment in March 2025, building on its 2023 collaboration with Vermillio on the Metallic Spheres project.

Vermillio's platform includes a product called TraceID, which provides attribution and protection tools allowing artists and rights holders to control their data and AI rights. Sony Music's stated goal for the investment is to develop responsible generative AI use cases with consent, attribution, and compensation for creators as foundational requirements. This is an investment and partnership arrangement, not a deployed product directly operated by Sony Music.