Sony Music Entertainment integrated a custom generative AI model into a consumer-facing fan experience, allowing fans to create personalized audio remixes and album artwork from The Orb and David Gilmour's album 'Metallic Spheres In Colour,' in partnership with AI platform Vermillio. The project launched in November 2023 as an artist-led initiative available globally via a dedicated website.

The experience, available at metallicspheres.io, was powered by machine learning and a custom generative AI model developed for the project by Vermillio. Fans input mood and tempo preferences and text descriptions of how the music made them feel; the AI then generated personalized 30-second audio remixes and new album cover images in the style of the original artwork by Simon Ghahary. The generative image and music models were trained on copyrighted material provided and approved by Sony Music, The Orb, and David Gilmour, and the project was described by Sony Music Entertainment president Dennis Kooker as an 'artist-led initiative.'