Sony Music Entertainment integrated a custom generative AI model into a consumer-facing fan experience, allowing fans to create personalized audio remixes and album artwork from The Orb and David Gilmour's album 'Metallic Spheres In Colour,' in partnership with AI platform Vermillio. The project launched in November 2023 as an artist-led initiative available globally via a dedicated website.

The experience, available at metallicspheres.io, was powered by machine learning and a custom generative AI model trained specifically on artist-approved copyrighted material provided by Sony Music and The Orb and David Gilmour. Fans input mood and tempo preferences and text descriptions of how the music made them feel; the AI then generated personalized 30-second audio remixes and new album cover images in the style of the original artwork. The models were trained exclusively on licensed content and the project was described by Sony Music as an 'artist-led initiative.'