Creative GenerationVerified

Reviewed and published by trentmaziarz, July 11, 2026. Discovered and drafted by our automated research pipeline.

Toast offers an AI writing assistant inside its Marketing Suite that generates suggested text and layouts for restaurant email and SMS marketing campaigns. Restaurant operators provide simple inputs—such as campaign goals and desired tone—and the AI produces a draft they can review, edit, and send.

Details

Launched as part of the Marketing Suite in May 2024 and expanded with SMS support in October 2024, the AI writing assistant takes operator-supplied campaign parameters (goals, tone, guest segment) plus guest transaction data from the POS and produces promotional email content and text message copy. Operators can regenerate outputs as many times as they like before approving and scheduling a campaign. The Spring 2025 update further integrated AI tools that analyze sales data and menu performance to build full campaign plans across email, SMS, and organic social channels.

Products affected

Toast Marketing SuiteToast Email MarketingSMS MarketingToast IQ

Sources & Evidence

Company Disclosure

Company Disclosure

New Toast Mobile Innovations Help Restaurants Increase Revenue by Owning Their Guest Relationships and Brand

Toast (pos.toasttab.com)·Oct 2024

https://pos.toasttab.com/news/toast-fall-product-release-mobile-app-sms-marketing

Company Disclosure

Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back

Toast (pos.toasttab.com)·May 2024

https://pos.toasttab.com/news/toast-launches-digital-storefront-and-marketing-suites

News Article

Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back

Business Wire·May 2024

https://www.businesswire.com/news/home/20240501303591/en/Toast-Launches-Digital-Storefront-and-Marketing-Suites-Designed-to-Make-it-Easier-for-Restaurants-to-Bring-Guests-In-and-Keep-Them-Coming-Back

Other practices by Toast

Data AnalysisToast offers a Benchmarking tool that uses aggregated, anonymized data from across its restaurant network to let individual operators compare their own sales, labor costs, menu performance, and table metrics against peer restaurants in their local area. An AI-based classification system categorizes menu items to make these comparisons possible.ProductivityToast deployed Toast IQ, a conversational AI assistant built into its platform that lets restaurant operators ask questions in plain language and take direct actions—like updating menus, editing staff shifts, and adjusting inventory—without switching between tools. The system draws on real-time and historical transaction data from across Toast's restaurant network to surface proactive recommendations and execute tasks on command.Customer SvcToast deployed an AI-powered support tool inside the Toast Now mobile app that lets restaurant operators ask support questions by text and receive fast, accurate answers without calling or waiting for a human agent.

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