Toast offers an AI writing assistant inside its Marketing Suite that generates suggested text and layouts for restaurant email and SMS marketing campaigns. Restaurant operators provide simple inputs—such as campaign goals and desired tone—and the AI produces a draft they can review, edit, and send.

Launched as part of the Marketing Suite in May 2024 and expanded with SMS support in October 2024, the AI writing assistant takes operator-supplied campaign parameters (goals, tone, guest segment) plus guest transaction data from the POS and produces promotional email content and text message copy. Operators can regenerate outputs as many times as they like before approving and scheduling a campaign. The Spring 2025 update further integrated AI tools that analyze sales data and menu performance to build full campaign plans across email, SMS, and organic social channels.