Recommendation SystemVerified
Reviewed and published by trentmaziarz, July 11, 2026. Discovered and drafted by our automated research pipeline.
Toast offers an AI-assisted advertising tool that suggests effective timing, audience targeting, and ad placements for restaurant operators running digital campaigns on Google and Meta, and connects campaign performance directly back to in-store and online sales data.
Details
Launched as part of Toast's Spring 2025 release and integrated into the Toast IQ Grow bundle announced in May 2026, the advertising tool uses restaurant-specific sales data to generate pre-filled ad recommendations and suggest optimal launch timing and audience targeting. The tool also includes an AI writing assistant to draft ad copy. It is currently offered as a waitlist beta for restaurants and generally available for retail operators. Ad performance is linked directly to Toast transaction data so operators can see revenue attributable to each campaign.
Products affected
Toast AdvertisingToast IQ GrowToast Marketing Suite
Sources & Evidence
Company Disclosure
Other practices by Toast
Data AnalysisToast offers a Benchmarking tool that uses aggregated, anonymized data from across its restaurant network to let individual operators compare their own sales, labor costs, menu performance, and table metrics against peer restaurants in their local area. An AI-based classification system categorizes menu items to make these comparisons possible.ProductivityToast deployed Toast IQ, a conversational AI assistant built into its platform that lets restaurant operators ask questions in plain language and take direct actions—like updating menus, editing staff shifts, and adjusting inventory—without switching between tools. The system draws on real-time and historical transaction data from across Toast's restaurant network to surface proactive recommendations and execute tasks on command.Customer SvcToast deployed an AI-powered support tool inside the Toast Now mobile app that lets restaurant operators ask support questions by text and receive fast, accurate answers without calling or waiting for a human agent.
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