AI TraceTrace Foundation, Inc.
Recommendation SystemConsumer FacingVerified

Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.

Sparky is Walmart's AI-powered shopping assistant built into the Walmart mobile app. Shoppers can have a conversation with it — typing things like "Help me plan a flower-themed birthday party" — and it returns product suggestions, review summaries, and occasion-based recommendations. It launched in June 2025 and is available to U.S. app users. Walmart says customers who use Sparky spend about 35% more per order than those who don't.

Details

Sparky is powered by Walmart's proprietary large language models called Wallaby, combined with third-party AI models. It is designed to go beyond search: instead of listing results for a keyword, it interprets what a shopper is trying to accomplish and curates a relevant product selection. Walmart has described Sparky as "agentic," meaning it can take actions on a shopper's behalf — such as managing reorders or returns — not just answer questions. Future planned features include multimodal inputs (text, image, audio, and video). Sparky is one of four "super agents" in Walmart's enterprise AI architecture.

Products affected

Walmart mobile app

Sources & Evidence

Other practices by Walmart

Have evidence about Walmart's AI practices? Submit a report.

Report a Sighting →