Walmart Connect offers advertisers an AI tool that automatically generates ad images and branded page layouts from a product listing in minutes. Walmart says the tool reduces the time it takes to produce advertising creative by about 80%. It was announced in January 2026 and is designed to help smaller brands that lack dedicated creative teams.

The Automated Creative Generator was announced at CES 2026 as part of Walmart Connect's next-generation retail media platform. It uses generative AI to produce lifestyle background images, display ads, and Brand Shop pages — pulling directly from the product's existing page rather than requiring original design assets. Walmart's stated vision is for ad creative to essentially build itself from product content and then adapt automatically across video, display, and in-store screen formats. This lowers the barrier to high-quality advertising on Walmart's platform for brands that previously lacked the resources to produce polished creative.