Data AnalysisConsumer FacingVerified
Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.
Scintilla (formerly called Walmart Luminate) is an analytics platform Walmart offers to the brands and suppliers who sell on its shelves. It gives them access to data about how their products sell at Walmart stores and online, and uses AI to suggest what they should do next — like how to adjust pricing or fix a stock issue. Suppliers who subscribe to it grew their combined sales 15% faster than those who don't.
Details
Scintilla was rebranded from Walmart Luminate in late 2024. The platform is operated by Walmart Data Ventures, a dedicated unit within Walmart. As of 2025, Walmart is evolving the platform from showing historical data to offering AI-driven forward-looking recommendations for suppliers and merchants. At its October 2025 Inspire supplier event, Walmart announced an upcoming "intelligent data companion" — a conversational AI tool — that will allow suppliers to ask questions about their metrics and receive tailored recommendations directly. The broader data infrastructure behind the platform, known internally as the Data Café, processes more than 200 billion rows of transaction data from over 200 different sources.
Products affected
Scintilla supplier analytics platformWalmart merchandising and supply chain operations
Sources & Evidence
Other practices by Walmart
OtherWalmart is piloting an AI tool that simulates a job interview for candidates applying to work at the company. It walks applicants through up to 10 practice questions, scores each response on a scale of 1 to 10, and gives instant feedback on how clearly and confidently the person answered. The pilot began in June 2025 with current Walmart employees and was planned to expand to all applicants.OtherWalmart delivers orders using drones and self-driving trucks that operate without a human driver. Drone delivery is available near 270-plus Walmart stores and is on track to reach 40 million Americans. In 2021, Walmart and an autonomous trucking company called Gatik completed the world's first fully driverless commercial delivery route, with no safety driver in the cab.OtherWalmart uses AI software to plan the most efficient routes for its delivery trucks, figure out how to pack trailers to minimize wasted space, and cut unnecessary miles from its logistics network. Walmart says this eliminated 30 million unnecessary miles and avoided 94 million pounds of CO₂ emissions. The company now sells this same routing technology to other businesses as a commercial software product.
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