Walmart built an AI system — called the Content Decision Platform — that generates a different homepage for each shopper on walmart.com, based on their shopping history and what the AI predicts they'll want to see. Two people visiting the same URL at the same moment will see different products, layouts, and content. This rolled out in 2024 and was planned to be fully deployed for all U.S. shoppers by end of 2025.

nnounced at Walmart's "Retail Rewired" event on October 9, 2024, the Content Decision Platform uses generative AI to predict the type of content each individual shopper prefers, then assembles that customer's version of the homepage in real time. The system was already operational in select areas of walmart.com at launch. Walmart planned to extend the same personalization technology to its international platforms in Canada and Mexico. The initiative is part of Walmart's broader "Adaptive Retail" strategy, which is aligned with its published Responsible AI Pledge.