Disney deployed a new internal business unit called the Office of Technology Enablement (OTE) in November 2024, tasked with coordinating the company's responsible adoption of AI and mixed reality across all business segments including film, television, and theme parks.

The OTE is led by Jamie Voris, formerly the 14-year CTO of Walt Disney Studios, and reports directly to Disney Entertainment co-chairman Alan Bergman. The unit is expected to grow to approximately 100 employees. Its mandate is not to centralize or take over AI projects within individual divisions, but to ensure all AI and mixed reality initiatives across Disney's segments — including Disney Entertainment, ESPN, and Disney Experiences — are strategically aligned, consistent with Disney's values, and developed responsibly. The OTE follows an earlier 2023 AI task force that had explored AI applications for reducing production costs and improving customer support.