Warner Bros. Discovery integrated KERV's AI technology into its Max ad platform in November 2024, launching two ad products: 'Shop with Max,' which identifies objects in on-screen content and pairs them with advertiser products via QR code, and 'Moments,' which uses audio and visual analysis to match ads to thematically relevant content segments.

Shop with Max uses machine learning-based image recognition to analyze Max content, detect on-screen items (such as furniture or clothing), and serve mid-roll ads featuring related products from advertiser catalogs with a QR code linking to a purchase page. Moments uses AI to scan audio and visual cues to categorize content into one of 40 consumer interest themes (e.g., cooking, gaming, real estate) and match advertisers to contextually appropriate moments. WBD supplied KERV with over 20,000 hours of content for matching against live advertiser product catalogs. Both products launched with Wayfair as the first retail partner.