OtherVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Warner Bros. Discovery integrated KERV's AI technology into its Max ad platform in November 2024, launching two ad products: 'Shop with Max,' which identifies objects in on-screen content and pairs them with advertiser products via QR code, and 'Moments,' which uses audio and visual analysis to match ads to thematically relevant content segments.
Details
Shop with Max uses machine learning-based image recognition to analyze Max content, detect on-screen items (such as furniture or clothing), and serve mid-roll ads featuring related products from advertiser catalogs with a QR code linking to a purchase page. Moments uses AI to scan audio and visual cues to categorize content into one of 40 consumer interest themes (e.g., cooking, gaming, real estate) and match advertisers to contextually appropriate moments. WBD supplied KERV with over 20,000 hours of content for matching against live advertiser product catalogs. Both products launched with Wayfair as the first retail partner.
Products affected
Max
Sources & Evidence
News Article
Company Disclosure
Cite this record
Trace Foundation. (2026). Warner Bros. Discovery: Warner Bros. Discovery integrated KERV's AI technology into its Max ad platform in November 2024, launching two ad products: 'Shop with Max,' which identifies objects in on-screen content and pairs them with advertiser products via QR code, and 'Moments,' which uses audio and visual analysis to match ads to thematically relevant content segments (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/0bc676da-3576-4551-b411-7ea3b6704388. Accessed October 6, 2026.
- Stable link
- https://www.aitrace.org/r/practice/0bc676da-3576-4551-b411-7ea3b6704388
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by Warner Bros. Discovery
ProductivityWBD Sports Europe deployed Cycling Central Intelligence (CCI), a generative AI platform built with Amazon Web Services, to help commentators and production teams instantly access rider profiles, race histories, and performance statistics during live UCI Mountain Bike World Series events. The platform launched in April 2025.Data AnalysisWarner Bros. Discovery uses AI to identify and optimize ad break placement within HBO content on Max, which historically lacked natural commercial breaks. CEO David Zaslav confirmed this practice publicly in May 2024.RecommendationWarner Bros. Discovery uses machine learning to personalize the content each subscriber sees on Max, surfacing shows and movies based on individual viewing history, regional engagement trends, and other signals. A machine learning ranking model scores content candidates and dynamically assigns them to spots on the streaming interface, with editors retaining the option to override.
Have evidence about Warner Bros. Discovery's AI practices? Submit a report.
Report a Sighting →