Warner Bros. Discovery: Warner Bros. Discovery deployed an AI captioning tool called 'Caption AI,' built on Google Cloud's Vertex AI platform, to automatically generate closed captions for content on its Max streaming service, starting with unscripted programming in the United States in September 2024. Human reviewers remain in the loop for quality assurance. | AI Trace
Productivity AutomationVerified
Warner Bros. Discovery deployed an AI captioning tool called 'Caption AI,' built on Google Cloud's Vertex AI platform, to automatically generate closed captions for content on its Max streaming service, starting with unscripted programming in the United States in September 2024. Human reviewers remain in the loop for quality assurance.
Details
The Caption AI system takes video content as input and automatically converts it to text captions, reducing caption file creation time by up to 80% and cutting captioning costs by up to 50% compared to the prior manual process. WBD confirmed that captioning was previously a labor-intensive, manual process, and that human oversight is retained for accuracy checks. The system is built on Google Cloud's Vertex AIgenerative AI platform.
