Zara: Zara tested AI-powered robotic arms to automate the retrieval of online orders for in-store pickup, allowing customers to collect orders by scanning a barcode without waiting in a queue. | AI Trace
Productivity Automation
Zara tested AI-powered robotic arms to automate the retrieval of online orders for in-store pickup, allowing customers to collect orders by scanning a barcode without waiting in a queue.
Details
Multiple sources describe Zara deploying AI-guided robots in at least one store near its headquarters in Spain to fulfill its BOPIS (Buy Online, Pick-Up in Store) or Click-and-Collect orders. Customers enter a PIN and scan their order barcode at a collection point; a robot then locates and retrieves the package. One source from 2018 (TechHQ) describes this as a trial in a UK pop-up store. The system was reported as having been initially tested in Spain. Deployment status beyond these specific trials is not confirmed by a recent primary source.