AI Usage at a Glance
Jun 18, 2018
Data AnalysisPractice documented: Zara integrated an AI-powered consumer behavior prediction platform called Jetlore, which maps customer preferences — including size, color, fit, and style — to inform production and merchandising decisions.
Practice DocumentedView practice →Dec 15, 2020
Data AnalysisNew evidence: How Can Zara Maintain Its Leadership Thanks To AI?
Evidence AddedView practice →May 28, 2024
RecommendationPractice documented: Zara uses AI systems to deliver personalized product recommendations to online shoppers, drawing on each user's browsing history, purchase data, and wish list items to suggest relevant clothing and accessories.
Practice DocumentedView practice →Aug 30, 2024
Data AnalysisPractice documented: Zara uses AI and machine learning to forecast customer demand, optimize inventory levels across its global store network, and automate stock replenishment using RFID-tracked garment data.
Practice DocumentedView practice →Jan 26, 2025
ProductivityPractice documented: Zara tested AI-powered robotic arms to automate the retrieval of online orders for in-store pickup, allowing customers to collect orders by scanning a barcode without waiting in a queue.
Practice DocumentedView practice →Apr 4, 2025
RecommendationNew evidence: AI-Powered Fashion: How Tech is Reshaping the Future of Zara's Fashion Empire
Evidence AddedView practice →Sep 2, 2025
Data AnalysisNew evidence: How Zara Uses Data Intelligence To Lead Global Retailing
Evidence AddedView practice →Dec 18, 2025
Creative GenPractice documented: Zara uses generative AI to create new images of real human models wearing different outfits, based on existing photoshoots, to accelerate digital catalog updates without requiring additional physical photo sessions.
Practice DocumentedView practice →Dec 19, 2025
Creative GenNew evidence: Zara's use of AI shows how retail workflows are quietly changing
Evidence AddedView practice →Dec 19, 2025
Creative GenNew evidence: Zara joins H&M, Zalando in AI fashion photographs
Evidence AddedView practice →Dec 27, 2025
RecommendationNew evidence: 10 Ways Zara is Using AI [Case Study][2026]
Evidence AddedView practice →Dec 30, 2025
Customer SvcPractice documented: Zara offers an AI-powered shopping assistant in several international markets that allows users to search for products by image or text, check product availability, and receive styling suggestions for specific occasions.
Practice DocumentedView practice →Dec 30, 2025
Creative GenPractice documented: Zara offers an AI-powered virtual fitting room feature, called Try-On, through its official mobile app, allowing shoppers to upload two photos of themselves and generate a personalized 3D avatar dressed in selected garments.
Practice DocumentedView practice →Dec 30, 2025
Creative GenNew evidence: Zara Deploys Generative AI for Models, Virtual Fitting Rooms
Evidence AddedView practice →Jan 30, 2026
ProductivityNew evidence: AI for Retail: How Zara Leads in Fast Fashion Innovation
Evidence AddedView practice →Jan 30, 2026
Data AnalysisNew evidence: AI for Retail: How Zara Leads in Fast Fashion Innovation
Evidence AddedView practice →Mar 13, 2026
Creative GenNew evidence: Zara launches Try-On: a virtual fitting room inside its app
Evidence AddedView practice →Zara offers an AI-powered shopping assistant in several international markets that allows users to search for products by image or text, check product availability, and receive styling suggestions for specific occasions.
According to reports from late 2025, the AI shopping assistant was already active in several international markets and is accessible through both the Zara app and website. The assistant accepts image-based search queries, verifies in-store and online product availability, and offers outfit recommendations based on occasion. As of December 2025, the feature had not yet launched in the Spanish market. Zara has not published primary technical documentation about the assistant's underlying architecture.
Zara uses generative AI to create new images of real human models wearing different outfits, based on existing photoshoots, to accelerate digital catalog updates without requiring additional physical photo sessions.
Zara uses generative AI to create new images of real human models wearing different outfits, based on existing photoshoots, to accelerate digital catalog updates without requiring additional physical photo sessions.
Zara offers an AI-powered virtual fitting room feature, called Try-On, through its official mobile app, allowing shoppers to upload two photos of themselves and generate a personalized 3D avatar dressed in selected garments.
Zara uses AI and machine learning to forecast customer demand, optimize inventory levels across its global store network, and automate stock replenishment using RFID-tracked garment data.
Zara integrated an AI-powered consumer behavior prediction platform called Jetlore, which maps customer preferences — including size, color, fit, and style — to inform production and merchandising decisions.
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Reported in December 2025, the technology takes photographs from existing model shoots and uses generative AI to digitally overlay new garments onto those images. Inditex confirmed the practice with a statement: models are consulted and compensated for the use of their likenesses. The stated purpose is to speed up e-commerce content production during high-rotation periods such as seasonal sales. Industry observers note the technology reduces the need for repeated physical shoots, with reports citing that production timelines may have been shortened and shoot costs reduced as a result.
Zara tested AI-powered robotic arms to automate the retrieval of online orders for in-store pickup, allowing customers to collect orders by scanning a barcode without waiting in a queue.
Multiple sources describe Zara deploying AI-guided robots in at least one store near its headquarters in Spain to fulfill its BOPIS (Buy Online, Pick-Up in Store) or Click-and-Collect orders. Customers enter a PIN and scan their order barcode at a collection point; a robot then locates and retrieves the package. One source from 2018 (TechHQ) describes this as a trial in a UK pop-up store. The system was reported as having been initially tested in Spain. Deployment status beyond these specific trials is not confirmed by a recent primary source.
