Zara integrated an AI-powered consumer behavior prediction platform called Jetlore, which maps customer preferences — including size, color, fit, and style — to inform production and merchandising decisions.

Multiple sources report that Zara has had an initiative with Jetlore, a consumer behavior prediction platform founded in 2011 by Stanford computer scientists and acquired by PayPal in 2018. The technology maps online activity, purchase history, and stated preferences into structured predictive attributes, enabling Zara to forecast individual and segment-level demand and adjust production accordingly. A 2018 Retail Dive article and a 2020 Heuritech industry report both document the partnership. Note that Jetlore was acquired by PayPal in 2018; the current status of this specific integration is not confirmed by a recent primary source.