Data AnalysisVerified
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
Framer deployed Advanced Analytics in May 2025, which includes a built-in A/B testing tool that automatically splits website traffic between page variants and uses a Bayesian statistical model to identify a winning version. This feature is available as an add-on for Launch and Scale plan subscribers.
Details
The A/B testing feature allows Framer users to create multiple variants of a page (up to five) directly within the Framer editor without external scripts or third-party tools. Framer automatically distributes visitor traffic evenly across variants and tracks conversion events such as page views, link clicks, and form submissions. The system uses a cookie-free Bayesian model and declares a winner when one variant reaches over 90% probability of being the best performer. Results including conversion rate, lift, and probability metrics are displayed within the Analytics tab of the Framer editor.
Products affected
Framer Advanced Analytics
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Framer: Framer deployed Advanced Analytics in May 2025, which includes a built-in A/B testing tool that automatically splits website traffic between page variants and uses a Bayesian statistical model to identify a winning version. This feature is available as an add-on for Launch and Scale plan subscribers (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/09cb4abc-c34c-49a6-a69c-875c05b82579. Accessed September 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/09cb4abc-c34c-49a6-a69c-875c05b82579
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by Framer
ProductivityFramer offers a plugin framework that lets developers connect external AI models — including OpenAI, Anthropic, and Google Gemini — directly into the Framer editor to automate tasks such as image generation, text rewriting, and alt text creation. This capability is available to all Framer users who install compatible plugins.ProductivityFramer offers Workshop, a built-in AI coding assistant that generates custom interactive website components from plain-language descriptions, without requiring users to write any code. Launched at Framer's Spring 2025 event, it is available to all users.ProductivityFramer offers AI Translation, a built-in feature that automatically translates an entire website into multiple languages with a single click, preserving links, images, CMS variables, and other content elements across locales. The feature was announced in 2023 and has since been expanded with one-click 'Translate All' functionality.
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