Blizzard Entertainment maintains a centralized team focused specifically on overseeing how AI can and should be used in its game development process. Individual game teams — such as the Overwatch and World of Warcraft teams — retain the right to opt out of using AI-generated content in player-facing parts of their games. This governance structure was confirmed publicly by Blizzard President Johanna Faries in 2025.

Blizzard President Johanna Faries confirmed the existence of a cross-functional AI governance team at Blizzard, describing it as looking not just at current uses but at implications for five to ten years ahead. Despite this central function, individual teams operate with significant autonomy. Overwatch Director Aaron Keller stated that the team is not comfortable putting AI-generated content in front of players, describing their games as a handcrafted universe — though he noted this is not a permanent policy. World of Warcraft: Midnight's lead composer Leo Kaliski confirmed that no one on the WoW team is using generative AI for the game's music. At the Microsoft parent level, then-Chief Content Officer Matt Booty stated that no company-wide directives on AI are being issued and that teams are free to use any technology that benefits their work. No formal external-facing responsible AI policy document has been published by Activision Blizzard or Microsoft Gaming.