Pinterest automatically detects content that promotes self-harm or suicide and removes it. When a user searches for terms related to emotional distress or self-harm, the platform intercepts the search and shows wellbeing resources — such as breathing exercises and crisis hotline information — instead of or alongside regular results. The crisis search feature, called Compassionate Search, was developed with Stanford Medicine's Brainstorm Lab and crisis organizations, and launched in July 2019.

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Trace Foundation. (2026). Pinterest: Pinterest automatically detects content that promotes self-harm or suicide and removes it. When a user searches for terms related to emotional distress or self-harm, the platform intercepts the search and shows wellbeing resources — such as breathing exercises and crisis hotline information — instead of or alongside regular results. The crisis search feature, called Compassionate Search, was developed with Stanford Medicine's Brainstorm Lab and crisis organizations, and launched in July 2019 (data as of 2026-03-23) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/24953e1c-6c2a-4bca-93b7-bf09a321f69d. Accessed October 14, 2026.

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https://www.aitrace.org/r/practice/24953e1c-6c2a-4bca-93b7-bf09a321f69d

Data as of

March 23, 2026

Last verified

March 23, 2026

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