Creative GenerationConsumer FacingVerified

Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.

Adobe co-founded the Content Authenticity Initiative (CAI) in November 2019 with The New York Times and Twitter to build open-source tools and industry standards that let people verify where a piece of digital media came from and whether it has been altered. As of January 2026, the CAI has over 6,000 member organizations including major news outlets, camera makers, tech companies, and social platforms

Details

The CAI promotes adoption of the C2PA open technical standard (Coalition for Content Provenance and Authenticity), which it co-created in 2021 with Microsoft, Arm, Intel, and Truepic. The initiative provides open-source software development kits, a public Chrome browser extension for verifying credentials, and the Adobe Content Authenticity web app (in public beta since April 2025). Members include the Associated Press, BBC, Microsoft, Reuters, Canon, Nikon, Leica, Google, Meta, Amazon, Sony, OpenAI, and Publicis Groupe. The CAI focuses on provenance — recording who created content and with what tools — not on determining whether content is truthful.

Products affected

Adobe Content Authenticity appContent CredentialsCAI Chrome Extension

Sources & Evidence

Company Disclosure

Company DisclosureVerified

Adobe Content Authenticity, now in public beta, helps creators secure attribution

Adobe Blog·Apr 2025

https://blog.adobe.com/en/publish/2025/04/24/adobe-content-authenticity-now-public-beta-helps-creators-secure-attribution

Company DisclosureVerified

Introducing Adobe Content Authenticity: A free web app to help creators protect their work, gain attribution and build trust

Adobe Blog·Oct 2024

https://blog.adobe.com/en/publish/2024/10/08/introducing-adobe-content-authenticity-free-web-app-help-creators-protect-their-work-gain-attribution-build-trust

Cite this record

Trace Foundation. (2026). Adobe: Adobe co-founded the Content Authenticity Initiative (CAI) in November 2019 with The New York Times and Twitter to build open-source tools and industry standards that let people verify where a piece of digital media came from and whether it has been altered. As of January 2026, the CAI has over 6,000 member organizations including major news outlets, camera makers, tech companies, and social platforms (data as of 2026-03-18) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/ea8afbc4-394d-4996-9ac9-af4d6d59de64. Accessed October 13, 2026.

Stable link: https://www.aitrace.org/r/practice/ea8afbc4-394d-4996-9ac9-af4d6d59de64
Data as of: March 18, 2026
Last verified: February 28, 2026

How to cite AI Trace

Other practices by Adobe

OtherIn June 2024, Adobe pushed updated Terms of Use to all Creative Cloud users that required mandatory acceptance before they could continue using their software. The language alarmed many users and creative professionals who believed Adobe was claiming the right to use their personal work to train AI models. Adobe published clarifications and then released fully revised terms later that month.OtherAdobe InDesign version 21.2, released in January 2026, added an AI feature that automatically generates alt text — written descriptions of images used by screen readers to assist people who are blind or have low vision. The feature is on by default and has received mixed reactions from users about its accuracy.OtherAdobe has maintained a formal set of AI ethics principles since 2019, built around three pillars: Accountability, Responsibility, and Transparency. Every product team developing an AI feature must complete an internal AI Ethics Impact Assessment before launch. Adobe updated these principles in October 2024.

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