A24: A24 used an AI image generator to create a series of promotional posters for its film Civil War in April 2024. The posters depicted war-torn scenes at US landmarks that do not appear in the movie itself. | AI Trace
Creative Generation
A24 used an AI image generator to create a series of promotional posters for its film Civil War in April 2024. The posters depicted war-torn scenes at US landmarks that do not appear in the movie itself.
Details
On April 17, 2024, A24 posted five or six images to its Instagram account showing fictional battle damage at iconic American locations. A source close to the production company confirmed to both The Hollywood Reporter and ArtNet that the images were generated by an AI image generator rather than by graphic, VFX, or CG artists. The source described the intent as continuing the film's 'what if' premise through powerful imagery of dystopian realism. The AI-generated images drew public backlash due to characteristic errors — including geographic inaccuracies and anatomical oddities — and A24 did not formally respond to press requests for comment.
