Creative Generation
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
A24 used an AI image generator to create a series of promotional posters for its film Civil War in April 2024. The posters depicted war-torn scenes at US landmarks that do not appear in the movie itself.
Details
On April 17, 2024, A24 posted images to its Instagram account showing fictional battle damage at iconic American locations, including Las Vegas, Chicago, Miami, Los Angeles, San Francisco, and New York. ArtNet, citing a source close to the production company, reported the images were generated by an AI image generator rather than by graphic, VFX, or CG artists. A source told The Hollywood Reporter the intent was to continue the film's 'what if' premise, describing the goal as 'powerful imagery of iconic landmarks with that dystopian realism.' The images drew public backlash for geographic inaccuracies and anatomical oddities common in AI-generated images, and A24 did not respond to press requests for comment.
Products affected
Civil War (2024) promotional campaign
Sources & Evidence
News Article
Cite this record
Trace Foundation. (2026). A24: A24 used an AI image generator to create a series of promotional posters for its film Civil War in April 2024. The posters depicted war-torn scenes at US landmarks that do not appear in the movie itself (data as of 2026-08-18) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/45b9ef71-488f-4de1-b218-f4fc2ffeac1e. Accessed October 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/45b9ef71-488f-4de1-b218-f4fc2ffeac1e
- Data as of
- August 18, 2026
- Last verified
- August 11, 2026
Other practices by A24
Creative GenA24 integrated an AI voice synthesis tool called Respeecher into the post-production of its film The Brutalist (2024) to enhance the Hungarian-language dialogue spoken by lead actors Adrien Brody and Felicity Jones. The tool adjusted specific vowel and consonant sounds to make the actors' Hungarian more authentic to native speakers.ProductivityA24 announced a multi-year research partnership with Google DeepMind in June 2026, backed by a reported $75 million investment from Google. The partnership is developing AI tools for filmmakers, with an AI storyboard generator as the first confirmed application in development.ProductivityA24 announced A24 Labs, an internal AI division, in early 2025, led by former Adobe executive Scott Belsky. The division is building AI tools for internal use, including predictive marketing, audience discovery, and creative pre-production aids for filmmakers.
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