Customer ServiceConsumer FacingVerified
Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.
Amazon deployed Alexa+ in February 2025 as a rebuilt, subscription-based AI voice assistant capable of multi-step task completion, smart home control, and natural conversational interactions across over 500 million Alexa-enabled devices.
Details
Announced in September 2023 and launched publicly in February 2025, Alexa+ replaced the previous rule-based Alexa architecture with a multi-large language model routing system using Amazon's Nova models and Anthropic's Claude. Unlike classic Alexa, which handled one request at a time, Alexa+ can string together multiple API calls to complete complex tasks simultaneously. Priced at $19.99/month and free for Prime members, Alexa+ was described by Amazon as 'rebuilt from the ground up' with agentic capabilities that allow it to navigate websites and complete tasks on users' behalf.
Products affected
Amazon Echo devicesAlexa appFire TVcompatible third-party smart home devices
Sources & Evidence
Cite this record
Trace Foundation. (2026). Amazon: Amazon deployed Alexa+ in February 2025 as a rebuilt, subscription-based AI voice assistant capable of multi-step task completion, smart home control, and natural conversational interactions across over 500 million Alexa-enabled devices (data as of 2026-09-02) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/3f88fa49-3300-4953-9176-0c236b38347e. Accessed October 13, 2026.
- Stable link
- https://www.aitrace.org/r/practice/3f88fa49-3300-4953-9176-0c236b38347e
- Data as of
- September 2, 2026
- Last verified
- February 20, 2026
Other practices by Amazon
Creative GenAmazon offers advertisers a suite of generative AI tools — including an image generator, video generator, and audio generator — within Amazon Ads Creative Studio, enabling brands to automatically create lifestyle images, short video ads, and audio spots from a single product photo.Customer SvcAmazon's One Medical primary care service launched a Health AI assistant in January 2026 that provides 24/7 personalized health guidance, answers health questions, explains lab results, books appointments, and manages medications — drawing on each patient's actual medical records.Data AnalysisAmazon uses deep learning algorithms to generate demand forecasts for over 400 million products daily, predicting how much of each item to stock in which fulfillment centers — reducing excess inventory, preventing stockouts, and enabling faster delivery.
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