Amazon offers advertisers a suite of generative AI tools — including an image generator, video generator, and audio generator — within Amazon Ads Creative Studio, enabling brands to automatically create lifestyle images, short video ads, and audio spots from a single product photo.

Amazon launched its AI image generator for advertisers in October 2023, followed by an AI video generator in beta in September 2024, and AI Creative Studio as a centralized hub on October 15, 2024. By June 2025, the video generator was publicly available in the US and expanded internationally in November 2025. An agentic AI creative tool launched in beta in September 2025, allowing brands to describe a campaign concept via chat and have the AI generate storyboards and full ad creatives. Amazon reports that Sponsored Brands mobile ads using AI-generated lifestyle images achieved more than 40% higher click-through rates than ads using standard product images. Creative Studio is available to Brand Registered sellers in the US, UK, Germany, and several other marketplaces.