Amazon Bedrock is AWS's flagship platform that lets businesses build AI-powered applications without managing their own AI infrastructure. Companies connect to dozens of leading AI models (from Anthropic, Meta, Mistral, OpenAI, and Amazon's own Nova models) through a single interface and build chatbots, document processors, and automated workflows.

Amazon Bedrock became generally available in October 2023, offering foundation models from AI21 Labs, Anthropic, Cohere, Stability AI, and Amazon. AWS By 2025, Amazon Bedrock powers generative AI for more than 100,000 organizations worldwide. Managed agents within Bedrock can execute complex business tasks — from booking travel and processing insurance claims to creating ad campaigns and managing inventory — all without writing any code. AWS holds ISO 42001 certification (the AI management standard) for Bedrock, having been the first major cloud provider to earn this accreditation.