Bandai Namco Studios uses AI systems to control the behavior of non-player characters (NPCs) and enemy characters across its game titles, enabling them to navigate environments, make combat decisions, and react dynamically during gameplay.

The studio's AI Tech Unit, specifically its Game AI Section, develops decision-making AI for in-game characters. This work, which won a CEDEC Award of Excellence in 2021, includes systems for enemy behavior in the Ace Combat series and group behavior for party-based battles in Blue Protocol. Engineers describe the technology as enabling characters to avoid obstacles, adapt tactics, and move autonomously. A next-generation AI town system making RPG NPCs behave more like real humans is also in development within the Innotech team.