Blue Cross Blue Shield of Massachusetts: During the COVID-19 pandemic, Blue Cross Blue Shield of Massachusetts used an AI algorithm to identify which of its members were at the highest risk of developing serious health conditions if infected with COVID-19, then routed those members to a team of nurse case managers for direct outreach and support. | AI Trace
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During the COVID-19 pandemic, Blue Cross Blue Shield of Massachusetts used an AIalgorithm to identify which of its members were at the highest risk of developing serious health conditions if infected with COVID-19, then routed those members to a team of nurse case managers for direct outreach and support.
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The company's data and analytics team built a predictive model that analyzed member health data to score COVID-19 risk levels. Members identified as high-risk were then contacted by Blue Cross nurse case managers who provided education and support resources. The company's chief data and analytics officer noted the model was a continuation of its broader use of AI to assist members and said the team planned to continue fine-tuning it.
